The advent of online and social media marketing has brought enormous change to the way companies must promote themselves. With all of the different options for online promotion, you could easily say that the paradigm shift from traditional marketing to new media marketing is the biggest change in the way companies promote themselves since the advent of radio or television.
Online marketing can be confusing and intimidating. However, ignoring this progression is potentially one of the most dangerous roads for optometrists. You may be tempted to ignore online marketing if it is unfamiliar to you, but as other businesses adopt the best practices, your practice’s opportunity for growth could be severely compromised.