Let’s build a better practice, together.
Williams Group is North America’s leading consulting firm for optometry practice owners. Helping you start, grow, transition, and thrive at every stage of ownership.
Years Serving ODs
Practices Served
%
Optometry Exclusive
Where Are You in Your Journey?
Whether you’re starting out, growing, buying, selling, or managing your finances — we have a program built specifically for where you are right now.
Starting Your Practice
Everything you need to open your doors with confidence and none of the guesswork that trips most new ODs up.
Growing Your Practice
Find out exactly what’s holding your revenue back and get a clear plan to fix it.
Buying or Partnering
Whether you’re acquiring a new practice or adding a partner, we protect your investment from search to close.
Exiting Your Practice
You’ve spent your career building something great. We make sure the finish line is just as rewarding.
Find a Practice That Fits Your Future
We don’t just list practices — we know them. Every opportunity in our marketplace comes with the financial insight, valuation expertise, and transition support of a firm that has been closing OD deals for over 30 years.
What Our Clients are Saying
“The first thing I decided when opening a new office was that I needed help. I hired Williams Group and have attended several of their training courses over the years…During our first full year, we billed a little more than $750K, and it has only increased from there. We are on track to bill more than $4.6M this year. I owe all my success to Williams Group.”
“As a cold start in 2020, we needed guidance…The FastStart program set us up for success. The forecasting spreadsheets and monthly meetings helped us set goals and work to achieve them. Our growth has been greater than predicted. Now in our 4th year in practice, and we are seeing 15%+ growth from the previous year…“
“The knowledge and consulting I received from Williams Group facilitated the growth of my practice to the point that when it was time to sell, my practice was making more than it ever had. While only working 3.5 days a week, Williams Group helped me double my income which, in turn, maximized the selling price of my practice.”
Let’s Start the Conversation.
Get expert guidance — no pressure, no commitment.