Design the life you want with a personal coach that guides you and your team through the efficiencies within the optometry practice and ensure you exceed your yearly goals.

The Williams Group Executive Management Program (EMP) is a broad-based program designed to help doctors become better business owners. EMP provides a multi-phase program that includes a 12-month initial phase, followed by perpetual monthly membership. Unique features include a personalized Optometric Success Center Library and live group sessions with an Executive Management Trainer (EMT) to ensure members successfully grasp concepts. Monthly strategic planning sessions are also provided by your personally assigned Executive Management Coach (EMC.)


It’s more than just training. Our team of Executive Management Coaches are here to support your practice in achieving success.  You’ll develop a strong relationship with your EMC who will provide you with strategic guidance on all areas of your optometric practice. They will ensure your office is following the provided timeline for course work, implementing the tools and resources into the office, and review your production metrics while providing on-going feedback. You’ll have the confidence needed to positively affect practice growth, patient loyalty, and the development of an excited, engaged staff.

What does the Executive Management Program include?

• Assigned Executive Management Coach

⋅ Monthly Strategic Management Call with Executive Management Coach

⋅ In-Bound Coaching Availability for Online Learners 8 – 5 p.m. Mon. – Fri. CST

• Online Learning Library

⋅ 10 Online Learning Library Licenses per Registration (licenses are not transferable; additional licenses can be purchased at $20 each)

⋅ Downloadable Tools to Help You Manage and Grow Practice

⋅ Live Group Coaching Sessions Provided by an Executive Management Trainer

Design the life you want with the support of our Executive Management Program.

Schedule a phone call with one of our elite Executive Management Coaches to determine what your practice needs to reach your goals and to give you the freedom you’ve been looking for.

Want to learn more? Contact us here.