Apple Eyecare | La Grande, OR

Daniel R. Beckner, OD & Spencer K. Luke, OD



Apple Eyecare PC was struggling with net profit and felt in order to grow, they needed help with the job positions where they felt bottlenecked.  Their management team included the owners, Dr. Daniel Beckner and Dr. Spencer Luke, and the office manager. Each of them envisioned changes in job responsibilities and procedural adjustments, but they seemed slow and hard to facilitate at times. They needed outside perspective and encouragement to make the changes they knew they needed.

Dr. Beckner and Dr. Luke sat down in December to review the past year and plan for the new year. They agreed that they had a good year but not a great year and knew they could do better. While they could continue their current path, they envisioned a lot more for their practice.

Dr. Beckner, having used consultants twice before, felt confident that this was a great time to bring in more consultation to help make the changes necessary for greater growth in the new year. While there was some concern for payback on the consultation fees, they agreed to go forward with Williams Group as they were instrumental in the buy-in agreement of Dr. Luke a few years earlier.

Apple Eyecare PC had benefited from the services of consultants twice before, but Dr. Beckner and Dr. Luke agreed, “No other consulting group taught us what Williams Group did. Providing us management tools and guidance to improve patient flow, profit, employee training, and role definition was invaluable.”

They noted, “By far, the best part of our consulting was the suggestions by Williams Group for the doctors’ delivery of professional skills in the lane and the evaluation of time management by the doctors in the patient delivery process. Also, our ability to track performance closer to real-time has improved greatly; monthly production is consistently up and quite predictable; patient flow is smoother; patient experience is much better/more streamlined and they leave here better educated to make good decisions for their vision and eye health.”

Another positive Apple Eyecare experienced is that they are no longer slogging through minutiae. “The details are more and more running themselves or being run well by staff,” Dr. Beckner explained. “We [the doctors] are directing the bigger picture. This means personal time is more enjoyable, and there’s less concern about what’s happening back at the office.”

Overall, Apple Eyecare PC’s annual gross increased, and they have been able to raise wages and increase vacation time while still growing the practice. “We would not have been able to do this as easily if we had not made the changes suggested by Williams Group,” Dr. Luke stated. “While there was some resistance by the staff, we were able to demonstrate the benefits of the changes and have adapted well over time. It was very helpful to have a consultant to encourage, redirect, and revisit the items under change as we slowed, sidetracked, or just needed encouragement to keep on the path. We feel we are headed for a brighter future!”

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