We’re less than two weeks away from our Practice Foundations Academy.

Below, you will find links to access and print course materials. Course handouts will not be available in print form at the training event in Omaha, so please be sure to arrive with them in hand.

If you have any questions or difficulties downloading the materials, please email Kate Braun at kbraun@thewilliamsway.com.

General Materials


Course Descriptions & Schedule –   Download Here

Hotel Information – Download Here

Friday Training Materials


General Session | State of the Industry/Culture of Initiative, Bill Nolan – Download Here

General Session | Million Dollar Schedule, Gilan Cockrell, OD, FAAO –   Download Here

General Session | Help! I’m Drowning: Utilizing Super Techs in Your Practice, Gilan Cockrell, OD, FAAO – Download Here

General Session | Perpetual Reactivation, Gilan Cockrell, OD, FAAO –  Download Here

Saturday Training Materials

Decisions by Statistics, Bess Ogden – Download Here

Digital Measuring and Dispensing, Joel Wolf

Strategic Use of New Technology for Age-Related Macular Degeneration, Bill McPhee, Robin Mattson, and Kortnee Virus

The Power of Communication, Janette Shannon

Insurance 101: Verifying Coverage, Robin Elliott, Stacy Schiltz, and Ava Battershell – Download Here, Download Here, Download Here


Financial Planning for Growth and Control, Bess Ogden –  Download Here

Building Your Blue Light Practice, Greg Naes

Fundus Autofluorescence and Its Practical Applications OPTOS, Ryan Powell, OD

See to Learn, Todd Fleischer

Insurance 102: Claim Payment & Reconciliation, Robin Elliott and Stacy Schiltz – Download Here


General Session | Schedule Management Dialogue: Setting Positive Expectations, Robin Elliott – Download Here

General Session | Clinical Conversations: Scripting for Clinic & Diagnostic Testing, Shaun Damico – Download Here

General Session | Exam Room Dialogue: Enhancing the Patient Experience, Gilan Cockrell, OD, FAAO

General Session | Optical Conversations: Advanced Dispensing, Ellie Rogers – Download Here