HEA PracticeAdvantage is a broad-based program designed to help independent eye care professionals become better business owners. PracticeAdvantage provides a multi-phase membership that includes an initial 12-month term, with automatic continuation thereafter to facilitate the practice’s continued growth and evolution.

What does HEA PracticeAdvantage include?

Unique Program Features Include:

Assigned PracticeAdvantage Coach

• Monthly strategic planning sessions with your personal PracticeAdvantage Coach

• Unlimited interim coaching consultations on an on-demand basis, Monday through Friday, 8 am to 5 pm CST


Online Learning Library With A Customized Curriculum For Each Staff Member

• Proprietary Optometric Success Center Learning (OSCL) online platform

• 10 online learning library licenses per registration
(licenses are not transferable; additional licenses can be purchased for a one-time fee of $20 each)

• Predictive and productive models to help you manage and grow your practice

• Live group coaching sessions facilitated by a PracticeAdvantage Trainer to ensure staff successfully grasp concepts


Guided Support In Leveraging All HEA Program Benefits, Including But Not Limited To:

• Business Review with your HEA Solutions Specialist to ensure optimal utilization of HEA’s industry-leading discounts on all product and service categories

• Consolidated billing

• SmartData Solution practice analytics dashboard

• Practice Boosters to aid with practice expansion and diversification

• The Coding Coach billing and coding toolkit to aid in optimizing medical revenue

Exclusive Pricing: HEA Members Save $2,400 Per Year​

The HEA PracticeAdvantage program is available exclusively to HEA members for a monthly fee of $495 — a savings of $200 per month on the normal client fee of $695. (No HEA administrative fee) Your first month is Free!

Other Services Available

In addition to our HEA PracticeAdvantage program, Williams Group is offering HEA members an Exclusive 5% Savings on the following add-on services: Practice Appraisal, Transition Program and WgFinancial Services.

Want to learn more or schedule a demo? Contact us here.