Minnesota Optometry Practice for Sale 

An underrated, charming, historic small town in the southwest corner of Minnesota. 

For nearly eight decades, this optometry practice has been a trusted provider of eye care in Southwestern Minnesota. Located in a tight-knit, welcoming community, it blends clinical excellence with genuine, patient-first care. The owner has cultivated sincere, long-term relationships rooted in honesty, transparency, and flexibility. Patients are never pressured or ridiculed; they receive thorough, supportive guidance and the freedom to choose the care that’s right for them. This approach, combined with outstanding staff who go above and beyond, has created remarkable loyalty across generations. 

Built on lasting relationships, clinical excellence, and a patient-first philosophy that continues to drive year-over-year growth, the practice is an integral part of the community. 

The practice has earned a reputation for delivering comprehensive medical eye care while treating patients with respect, transparency, and flexibility. Generations of families continue to return because they trust the care they receive and the team behind it.  

Less than 30 minutes from Sioux Falls, South Dakota, the practice benefits from the accessibility of a major regional hub while serving a market that values long-term healthcare relationships and local providers. 

Practice Highlights 

• Established practice with roots dating back nearly 60 years 
• 2,000 sq. ft. professional condo location just off Main Street 
• 3 exam rooms (2 fully equipped) and spacious dedicated pre-test lane 
• Consistent year-over-year growth from a loyal, multigenerational patient base 
• Medical-based patient care with advanced diagnostic technology 
• Modern cloud-based EHR for efficient operations 
• Stunning optical dispensary featuring fashion-forward, premium frames  
• Large private doctor’s office, comfortable break room, and space for a lab 
• Experienced team of dedicated employees who consistently deliver exceptional care 
• Seller willing to provide support and continuity of care for a smooth transition 

The space is fresh, modern, clean, and minimalistic; bright with natural light and thoughtfully designed for both clinical efficiency and patient comfort. The optical serves as a welcoming focal point of the practice. 

The practice’s greatest asset isn’t found in its equipment or financial statements.  

It’s the trust that’s been built over decades. 

Patients return because they know they will receive thorough care, honest recommendations, and the freedom to make informed decisions about their eye health. Many families have been coming to the practice for years, creating a level of loyalty that cannot be replicated overnight. 

Luverne 

Located directly on Interstate 90, Luverne serves as a gateway between Southwestern Minnesota and the Sioux Falls metro area. The area offers an attractive combination of professional opportunities and quality of life.  

Luverne is a vibrant, historic community of just under 5,000 residents in Rock County. Enjoy genuine small-town living: 

• Blue Mounds State Park – Dramatic quartzite cliffs, roaming bison herd, hiking, rock climbing, and native prairie 
• Miles of recently completed biking and hiking trails, including a path connecting downtown to the park 
• Historic downtown Main Street with eclectic shopping, galleries, theaters (including the historic Palace Theatre), local restaurants, breweries, and ice cream shops 
• Brandenbur Gallery showcasing the work of National Geographic photographer and Luverne native Jim Brandenburg 
• Strong community events: Buffalo Days, festivals, youth sports (hockey is especially big), and the town’s 250th celebration 
• Recognized as the Nutcracker Capital of the World with the world’s largest collection at the Rock County Historical Society 

The town has invested heavily in preserving its character while continuing to grow. The region continues to attract families, professionals, and outdoor enthusiasts seeking a strong sense of community without sacrificing convenience. 

Enjoy the convenience of Sioux Falls, which serves as a major regional hub with a population of over 190,000. This vibrant city offers everything you could need: the Sioux Falls Regional Airport, major healthcare systems, extensive shopping and dining options, professional sports, cultural venues, and strong employment opportunities.  

Additional nearby communities include Rock Rapids (south), Pipestone (north), and Worthington (east), creating a broader service area that draws patients from both rural southwestern Minnesota and the growing Sioux Falls metropolitan region. This proximity gives practice owners convenient big-city access while still enjoying the lower cost of living, safety, and tight-knit community of Luverne. 

Growth Opportunities 

The current doctor’s schedule consists of 3.5 days per week. Despite the limited schedule, the practice continues to experience steady growth and can comfortably support a full-time doctor. 

• Expand to full-time doctor hours  
• Further grow medical eye care services  
• Add an in-office finishing lab to capture additional revenue 
• Leverage existing capacity, technology, and loyal patient base 
• Practice building is available for purchase for long-term ownership and stability 

This opportunity with stable revenue, modern systems, and tremendous upside. Whether you’re seeking your first practice or a strategic addition, this turnkey location allows you to step into immediate ownership with confidence and continue a legacy of trusted care. 

The seller is committed to a smooth transition and sharing the insights that have made this practice thrive for nearly eight decades. 

Financial & Operational Strength 

The practice combines the stability of a long-established patient base with modern technology and systems. 

• Steady year-over-year growth 
• Balanced revenue mix 
• Strong referral relationships 
• Active social media presence 
• Low-overhead operation 

Whether you are pursuing your first ownership opportunity or expanding your footprint with a second location, this practice offers the infrastructure, reputation, and patient loyalty that can take years to build from the ground up. The seller is committed to supporting a smooth transition and helping the next owner continue the legacy of care that has made this practice successful for generations. 

To learn more, connect with Sarah to explore practice details.  

 *This practice is for sale by owner.