Advisory for the Complexities of Running an Optometric Business

Williams Group is the industry’s most trusted, experienced and knowledgeable Start-Up Business Advisory Team, and for good reason.

  1. Expertise: Williams Group possesses specialize knowledge and experience in all aspects of starting and running an optometric practice, such as business planning, financial forecasting, market research, feasibility studies, lending, attracting new patients, patient flow and optical operations, leadership and staff management. Our expertise can help you navigate challenges and make informed decisions.
  2. Risk Management: Starting a new business involves inherent risks. We will help you identify and mitigate risk by providing strategic guidance and contingency plans.
  3. Individualized Solutions: At Williams Group, we tailor our advice and recommendations to suit your specific needs and circumstances, and work closely with you to develop strategies and action plans that align with your goals and objectives.
  4. Objective Perspective: We provide an unbiased and objective view of your business ideas. Based on our experience, we offer insights and suggestions that you might not have considered, helping you avoid potential pitfalls and missteps.
  5. Save Time and Money: While hiring a consultant involves upfront cost, our guidance ultimately saves you time and money by helping you avoid costly mistakes and inefficiencies. We help define and streamline operational processes and allocate resources more effectively.
  6. Vendor/Supplier Opportunities: Williams Group has a network of the industry’s best business partners. Leveraging these connections can open doors to potential financial lenders, suppliers and vendors which can be invaluable for best pricing, terms and conditions.
  7. Access to Resources. We have proven tools, templates, and resources that can accelerate your business growth. Financial models, industry benchmarks, bookkeeping/payroll/tax prep services and best practice operational processes, policies and procedures can jump start a practice.

Partnering with Williams Group not only yields big payoffs in the critical early stages of building your business, but also sets you up for long-term practice success. The benefits of Williams Group’s expertise, perspective, and resource access provide a lifetime of financial rewards, practice enjoyment and pride in ownership.

Learn more about start-up practice consulting or schedule a call to discuss starting your practice with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

Email Tammi

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Quality of Life / Work-Life Balance

Quality of life encompasses a broad array of factors that contribute to overall well-being and personal satisfaction. While specifics may vary, certain fundamental elements are commonly recognized with quality of life and work-life balance.

Physical, Mental and Emotional Well-Being.

Key foundational pillars set the stage for a balanced life. Without physical health, it’s difficult to enjoy other aspects of your life to the fullest. Having a sense of purpose, emotional stability that comes from social connections, support systems and the ability to cope with stress and adversity play a crucial role in promoting mental health, a sense of belonging and a quality-of-life balance.

Economic Stability.

Earning an income is another essential component to enjoying a quality life. Your income as an optometrist not only provides you and your family financial security but also the ability to participate in leisure activities that contribute to personal satisfaction. You can earn a living practicing anywhere, with any mode of patient care, but it does not guarantee total fulfillment and personal actualization as a provider/practitioner.

Professional Fulfillment and Self-Actualization.

Being able to choose how you practice optometry, how you serve, how you impact the lives of your patients, and how you control the decisions in your life are key to professional fulfillment. Ownership equity in your own business can also yield a higher state of fulfillment and realization of your true potential.

Work-Life Balance.

The equilibrium between your professional responsibilities and your personal life hinges on effectively managing time and energy to fulfill both career and personal aspirations without one overshadowing the other. Below are significant ways owning your own business can enhance your work-life balance.

  • Flexible Work Arrangements: Flexibility in work hours can better accommodate personal commitments while meeting professional patient care obligations. Setting specific hours for patient care, administrative tasks, marketing/networking and family time contributes to an enhanced work-life balance and overall well-being. Flexible work arrangements can yield discretionary time for leisure and recreational activities, providing opportunities for relaxation and personal growth.
  • Choosing your Technology: While your mode of practice dictates your technology, your technology serves to improve your practice efficiency, workflow and professional fulfillment.
  • Outsourcing: Choosing to utilize specialty services to manage tasks that don’t need your constant or personal attention, (e.g., bookkeeping, payroll, IT) can buy you time during the week.
  • Clear Boundaries: Establishing clear boundaries between work and personal life helps prevent work from encroaching into personal time. Prioritizing tasks, setting realistic goals, and avoiding procrastination are essential steps for maximizing productivity during work hours and reducing the need to working late or bring work home.

Physical, emotional and mental health, personal fulfillment and work life balance are fundamental elements that are universally important for leading a satisfying life. While achieving a positive work-life balance requires conscious effort, prioritization, and adaptation to specific needs and circumstances, new business owners who cultivate harmonious relationships between their professional and personal lives enjoy greater satisfaction and well-being.

Learn more about start-up practice consulting or schedule a call to start talking about achieving the work-life balance you seek with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

Email Tammi



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