View all Williams Group webinars on YouTube!

Register for webinar: Turning Shoppers into Loyal Patients

with Robin Elliott

Join us for session 1 of our 6-part series on Schedule Management as we unlock the secret to transforming casual shoppers into loyal patients in our engaging webinar series starting on April 12th at 12:15 PM Central. Led by industry expert Robin Elliott, President of Consulting at Williams Group, this session is your gateway to achieving a remarkable 70% conversion rate from phone inquiries. Dive into proven strategies, from understanding your patients' origins to employing scripting and role-playing for service excellence. Equip yourself with actionable steps to track and boost your team’s success in forging lasting patient connections. Don't miss this opportunity to elevate your practice's loyalty and strategies to gain new patients. Secure your spot now for this transformative experience!

Join us on April 12, 2024 at 12:15 central.

Register for webinar: How to Effectively Schedule a Call

with Robin Elliott

Join us on May 10th at 2:15 PM CT for session 2 of our 6-part webinar series focused on mastering the art of effective appointment scheduling within an optometry practice. Learn essential techniques to streamline your appointment scheduling process, enhance patient satisfaction, and optimize your practice's operational efficiency to hit daily exam goals. This session will provide practical tips on managing call volumes, prioritizing patient needs, and utilizing scheduling software to its fullest potential. Whether you're a new to the industry or a seasoned professional, you'll gain valuable insights to ensure your schedule is full, and that every patient interaction is smooth, professional, and perfectly timed. Enhance your scheduling strategy and watch your practice thrive!

Join us on May 10, 2024 at 2:15 PM central.

Register for webinar: Technology & Confirmations

with Robin Elliott

Session 3 of our 6-part webinar series is here! Join Robin Elliott, President of Consulting, on June 14th at 2:15 PM CT where she explores the dynamic interplay between technology and human touch in confirming appointments within optometry practices. Discover how to seamlessly integrate advanced scheduling technologies with the essential human elements. This session will cover effective strategies for using automated systems alongside personal interactions to ensure patients feel valued and informed. Learn to balance efficiency with empathy to reduce no-shows and build trust. This webinar will provide you with the tools to blend the best of technology and personal service.

Join us on June 14, 2024 at 2:15 PM central.

Register for webinar: Sliding the Schedule

with Robin Elliott

Master the art of sliding the patient schedule in session 4 of our 6-part webinar series with Robin Elliott on July 12th at 2:15 PM CT. This session will teach you how to adjust your scheduling tactics to accommodate unexpected changes and maximize daily workflow efficiency. Learn strategic techniques for prioritizing appointments, managing delays, and ensuring patient satisfaction even when schedules shift. We'll explore how to use both technology and staff communication effectively to adapt to the day’s needs without compromising the quality of care. Ideal for optometry professionals seeking to enhance flexibility and responsiveness in their practice, this webinar will equip you with the necessary skills to keep your operations smooth and your patients happy.

Join us on July 12, 2024 at 2:15 PM central.

Register for webinar: Effective Pre-Appointing & Recall

with Robin Elliott

Join us for session 5 of our 6-part series; a comprehensive webinar on enhancing your optometry practice through effective pre-appointing and recall strategies. In this session on August 9th at 2:15 PM CT, you'll learn the difference between pre-appointments and recall, how to proactively schedule future appointments, and implement a robust recall system to ensure continuous care for patient retention. Discover the best practices for engaging patients at the right time, using both automated tools and personalized outreach to foster loyalty and compliance with treatment plans.

Join us on August 9, 2024 at 2:15 PM central.

Register for webinar: Whose Role is it to Schedule?

with Robin Elliott

Join us on September 13th at 2:15 PM CT for our final session in our 6-part webinar series as Robin Elliott, President of Consulting, that explores the roles and responsibilities in scheduling appointments within optometry practices. This session will clarify who should handle scheduling tasks to optimize efficiency and patient service. Learn about the distribution of duties among staff, the importance of clear communication channels, and how to best utilize the skills of each team member for effective scheduling. Provide your practice with the knowledge to assign scheduling roles effectively and boost your operational success.

Join us on September 13, 2024 at 2:15 PM central.

Tax Considerations Selling an Optometry Practice

with Brad Rourke, CPA, ABV

Watch our webinar replay with Brad Rourke, CPA, ABV, on tax strategies for optometry practice transition! Ideal for practice owners contemplating a sale or transition, this session covers crucial tax considerations for asset vs. stock sales, private equity deals, seller-financed buy-ins, and installment sales benefits. Perfect for practice owners at any stage in their transition journey, this webinar offers valuable insights into navigating the complex tax implications of practice transition with confidence.

Strategic P&L Structure

with Brad Rourke, CPA, ABV

This webinar delves into the financial management techniques specifically designed for Optometry Practices. Explore the P&L structuring recommended by the Williams Group, aimed at optimizing profitability and operational efficiency. Gain invaluable insights into the pivotal metrics for financial enhancement, including a detailed comparison of EBITDA versus operating net income in the optometry sector. This session also introduces the advantages of integrating QuickBooks Online with wgFinancial, streamlining your financial operations. Ideal for optometrists seeking to refine their financial strategies and transition to QuickBooks Online.

OD Tax-Free Distributions - Fact or Fiction?

with Brad Rourke, CPA, ABV

This session, led by Brad Rourke, a seasoned CPA and ABV with a deep understanding of optometry taxation and business valuation, aims to shed light on common misunderstandings regarding tax distributions. In this webinar, you will discover effective strategies for extracting income from your company, tailored to the unique needs of optometry practice owners. This is an invaluable opportunity for optometry practice owners looking to refine their tax planning strategies.

The Impact of An Associate

with Bill Nolan

Are you looking to elevate your professional journey and explore the impact of an associate in your practice? This webinar is meticulously crafted for professionals eager to explore the dynamic benefits of bringing an associate into their practice. This is more than just a learning experience; it's an opportunity to envision and strategize the future of your practice with the added advantage of an associate. Listen to Bill Nolan, President of Practice Transitions, to gain valuable insights and practical strategies for collaborative practice growth.

Optimize Your Optometry Practice's Tax Structure - Find Out How

with Brad Rourke, CPA, ABV

Watch our webinar replay featuring Brad Rourke, CPA, ABV, an accounting expert in the optometry field, for a deep dive into optimizing your practice's tax structure. Discover the most beneficial tax entity structures for your practice and understand how to maximize tax savings, especially for practices with multiple physicians. Learn the intricacies of balancing W2 wages with distributions to ensure financial efficiency. Equip yourself with practical year-end tax tips that can lead to significant savings. Whether you're a seasoned practitioner or just starting out, this webinar is designed to provide actionable strategies for all. 

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Join our Optometric Success Center today!

The Williams Group Optometric Success Center is an on-demand learning library. You’ll receive downloadable tools that you can use as-is or customize to your practice that will help you manage and grow your optometry business. Your team will have access to live one-on-one sessions after they’ve completed each course to ensure your team is successfully grasping concepts. Our accountability is unheard of in the optometry industry and we strive to ensure these proven strategies are executed efficiently within your eyecare practice.  

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