Blog

Your team is the biggest asset in your practice.  Take a look at your balance sheet and see how much money is directly tied to them.  A great majority of your profit can be attributed to them because of their skills, talents, demeanor, and reputation with patients. ...

When was the last time you reviewed your accounts receivables? Yesterday, last month, last year?  At Williams Group, we dive into reviewing and analyzing every area of the practice. Every time we come across a practice with an outrageously high amount of accounts...

I've never understood the impossibly rigid stance on the policy of no refunds or ever stating your policies to a patient. One of my favorite customer authors says it best, "giving your customer your policy tells you what you can't do for the customer, not what you can...

Every spring, a grower has to determine what crop to plant on each parcel of land. Most of the time, it behooves them to rotate the crop. One year it may be soybeans, the next year corn.  But the land is already prepared for both.  Your practice may be the land that’s...

Eyewear choices are everywhere, so why would your patient choose your practice for their eyewear needs? What sets apart optometry practices is opticians that have more than the skills of opticianry and sales. In the Optical Conversations course, we discuss how to...

All too often the comment, we want to add a new frame line, comes up in a practice and yet no one seems to know if it’s a good idea or not. Do you know how you got to the number of frames you have in your office? Better yet, do you know how many frames you actually...

Have you ever found yourself new to an office? In my experience, no matter what office I am at, one thing has always remained consistent; the basics. We've created the program Preliminary Testing Part 1 to establish a foundation that could transpire with you at any...

Imagine you are a brand new employee and you answer the phone in the office. After a rehearsed, professional, and pleasant greeting, you ask, "how may I help you this morning?"  A young man answers, "I have to get in to see someone today!" His voice is shaky and he...

One of my favorite songs is “Lovely Day” by Bill Withers. A lovely day in optometry is one in which every templated appointment on your schedule has been used by a well-cared for patient. In this world of pandemics, traffic, homeschooling, after-school activities,...

Good. Better. Best. When you are considering which brand of canned corn to buy, they probably all are good. But frozen corn is better. And, the best? That’s straight off the corn cob, in my opinion! Where does your practice stand; good, better or best? Do you know...