Vision Expo West 2023 (VEW) in Las Vegas, NV, never fails to offer a comprehensive overview of the current trends in the optical industry. As consultants, we often find ourselves in the midst of these evolutions, trying to make sense of them for our clients. This past...
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The Power of Optometry Conferences
When it comes to the optical industry, staying updated and aligned with the latest trends and innovations is essential. Vision Expo East (VEE), Vision Expo West (VEW), American Academy of Optometry (AAO), American Optometric Association (AOA), Southern Council of...
Unlocking Hidden Revenue in Optometry: A Guide for the Established Optometrist
The world of optometry is as intricate as the human eye itself. For the optometrist who's been in the game for a while, you've witnessed the ebbs and flows of the business. But what if you're missing out on hidden revenue streams? What if, nestled between routine...
Optometry Practice Transition: From a Client’s Perspective
Selling an optometry practice is a significant decision. It’s more than just numbers. It’s about understanding the process and feeling comfortable. Which is why our clients come back to us time again to guide them through the ownership transition process. Dr....
Expert Tips On How To Boost Your Optical Sales With Business Data
We've partnered with Optify! Jakob from Optify wrote an excellent blog post explaining how to boost your optical sales! Read more now. Are you looking to boost your practice's optical sales this year? Making business decisions for your optical practice without knowing...

What Arrows are in Your Quiver?
I recently had a fun conversation with Dr. Cockrell, CEO at Williams Group, about how vision-related treatment modalities are like arrows in the optometrist's quiver. Just consider the metaphor as it relates to treating your patients... You definitely want to...

Frames on Parade!
Can you believe it is almost the end of 2021 already? Wow! One of the common best practices in optometric practices is to schedule a full physical frame inventory right at the end of the year. Is this something you are already ready to do? The objective of the...

Elevating the Patient Experience
In private practice optometry, it's more important than ever that we are elevating the patient experience and excelling in providing 5 Star patient care. This is due to a number of reasons, including the ease and cost of purchasing eyewear from online vendors, and the...

Balance of Staffing and Patient Scheduling
Recently I was working on revisions to one of our popular courses in the Optometric Success Center online learning library, Building the Patient Schedule Templates. This course teaches learners about patient schedules and the staffing levels necessary to efficiently...

Don’t Wait
“Whatever you’re meant to do, do it now. The conditions are always impossible.” – Doris Lessing There is always a reason to not do what you are meant to do. There are good reasons in your head why it’s not the perfect time to (fill in the blank). If you try to...