Blog

HEA PracticeAdvantage Can Accelerate Your Growth, Complement Other HEA Benefits HEA PracticeAdvantage is a broad-based program designed to help independent eye care professionals become better business owners. PracticeAdvantage provides a multiphase membership that...

When it comes to your dispensary, do you know what you don’t know? Are you an expert at both delivering the highest-level patient experience within the optical while seamlessly navigating the vast sea of sight, style, board space, and Cost of Goods (COGs) management?...

Partnerships help practices realize their potential Williams Group’s business principles are summarized in four pillars: Economics, People, Information, and Culture (EPIC). EPIC encompasses everything we analyze when we review a practice: schedule, staff, financials,...

When some independent eye care professionals (IECPs) hear the word consultant, the immediate reaction is some form of skepticism. They have a sense of when and why practices need consultants – and they feel that they are either not at that point, can’t afford the...

#1: Hiring a consultant is expensive and time-consuming. Fact: Not only can hiring a consultant can reap a fast, significant and sustainable return on investment, HEA’s PracticeAdvantage program is affordably priced to put these services within reach.  HEA’s...

Your team is the biggest asset in your practice.  Take a look at your balance sheet and see how much money is directly tied to them.  A great majority of your profit can be attributed to them because of their skills, talents, demeanor, and reputation with patients. ...

When was the last time you reviewed your accounts receivables? Yesterday, last month, last year?  At Williams Group, we dive into reviewing and analyzing every area of the practice. Every time we come across a practice with an outrageously high amount of accounts...

I've never understood the impossibly rigid stance on the policy of no refunds or ever stating your policies to a patient. One of my favorite customer authors says it best, "giving your customer your policy tells you what you can't do for the customer, not what you can...

Every spring, a grower has to determine what crop to plant on each parcel of land. Most of the time, it behooves them to rotate the crop. One year it may be soybeans, the next year corn.  But the land is already prepared for both.  Your practice may be the land that’s...

Eyewear choices are everywhere, so why would your patient choose your practice for their eyewear needs? What sets apart optometry practices is opticians that have more than the skills of opticianry and sales. In the Optical Conversations course, we discuss how to...