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Big Business. Small Practice.

Big Business. Small Practice.

Times are changing, today’s optometrist needs to be aware of how a new market force may impact the transition of their office. In some ways, the marketplace for transitioning an optometric practice has never been better. Over the last several years, the value for...

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Foolproof Profit Growth!

Foolproof Profit Growth!

Is 2019 the Year You Actually MANAGE Your Profit? Perhaps you’ve heard the news that Williams Group FastTrack clients have seen steady revenue growth in 2018 thanks to the program, but what really has me excited as we roll into the new year is the profit growth!...

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Lifecycle of a Practice

Lifecycle of a Practice

John P. Brandt Jr., O.D. and his wife Karen, Practice Administrator, of Brandt Eyecare were embarking on an emotional journey to continue their 68-year-old practice in Lock Haven, Pennsylvania. John’s father, had opened the practice in this rural area when he first...

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Surviving (and Thriving) in a Managed Care World

Surviving (and Thriving) in a Managed Care World

I call it The Tale of Two Practices. One practice is experiencing a decline in patients, while another a few blocks away doesn’t have an empty slot for months. One practice is turning one third of its staff over every year, while another keeps its staff for decades. One practice has a toxic work culture, and another has a staff on fire.

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Why Taking a Vacation is Good for Your Practice

Why Taking a Vacation is Good for Your Practice

It happens to everyone—you work hard running your practice, seeing patients, delegating to staff, and managing the additional responsibilities that come with being a business owner. Inevitably, at some point you will begin to feel burnt out from the day-to-day chaos.

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Top Things To Be Doing on Social Media: Getting Started

Top Things To Be Doing on Social Media: Getting Started

Many ODs are starting to recognize the value in having a social media presence. The question is no longer whether you should use social media for practice, but how should you use social media for your practice. There are a vast amount of social media channels available and various ways to use them. You may not have the resources of Zappos.com or Pepsi, but you can still find ways to leverage social media to benefit your practice. So without further ado, here is the first thing you can do to enhance your practice’s social media presence.

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