402.488.2020

Perfecting Eye Care Practices for Over 30 Years

Perfecting Eye Care Practices for Over 30 Years

Perfecting Eye Care Practices for Over 30 Years

Williams Group is North America’s leading optometry practice management consulting, transitions, accounting & tax firm.

Founded in 1987, Williams Group Consulting has delivered innovative, relationship-based consulting, practice transition consulting, and accounting/payroll processing to thousands of clients across the US and Canada.

CONSULTING

The pathway to your definition of success
starts with the Williams Group Consulting.

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TRANSITIONS

Successfully plan and execute the transition of your practice.

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ACCOUNTING + TAX

Let Williams Group Financial provide your accounting, payroll, and tax services.

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OSC TRAINING CENTER

Over 100 online courses!

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MARKETPLACE

Optometry practices, equipment, inventory, and jobs or create your own classified.

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WEBINARS

Register for the latest Williams Group webinars.

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Testimonials

For over 30 years, Williams Group has led optometrists from all over North America in taking their practices to the next level. We’ve provided business owners with the freedom and peace of mind to reach their maximum potential. Learn from actual Williams Group clients how our team of industry leaders at Williams Group advanced each of their practices.
TESTIMONIALS

What 30+ Years of Patient Loyalty Means for the Next Owner

by | September 22, 2026 | News | 0 Comments

How reputation, patient loyalty, and more than three decades of community history make one Downtown Los Angeles optometry practice a rare opportunity   Ask any optometrist who has opened a practice from scratch what the hardest part was, and the answer usually...
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Your Practice Changed This Year. Did Your Tax Plan?

by | September 7, 2026 | Accounting and Tax | 0 Comments

September has a funny way of sneaking up on practice owners. One minute you’re setting goals for the year. The next, back-to-school exams are filling the schedule, fall frame lines are arriving, and somehow we’re already talking about Q3 estimated taxes....
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Improving Patient Accessibility May Provide a Tax Credit

by | September 4, 2026 | Accounting and Tax | 0 Comments

Optometry practices purchasing new equipment often focus on clinical capabilities and efficiency. However, equipment that improves access for patients with disabilities may provide an additional benefit: eligibility for the federal Disabled Access Credit, commonly...
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Before You Buy the Shiny New Thing

by | August 24, 2026 | Optometry Practice Management Consulting | 0 Comments

7 Questions to Ask Before Adding a New Service or Technology to Your Optometry Practice Adding a new service can be a great way to grow your practice. It can create a new revenue stream, meet a patient need, or help you get more out of your team, technology, and...
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Why Clean Books Save You Money

by | August 17, 2026 | Accounting and Tax | 0 Comments

Most optometry practice owners did not enter the profession because they were passionate about reconciling bank accounts or categorizing expenses.  Your attention is naturally focused on patient care, employees, scheduling, billing, inventory, and the daily demands of...
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Should You Be an S Corporation?

by | August 4, 2026 | Accounting and Tax | 0 Comments

As an optometry practice owner, you may have heard that electing to be taxed as an S corporation can reduce your taxes. You may even have been told that every successful practice owner should make the election.  The reality is more nuanced.    An S corporation...
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Why a Mentorship Sale Is One of the Best Ways to Transition Your Optometry Practice

by | July 27, 2026 | Practice Transitions, Sell an Optometry Practice | 0 Comments

For many independent optometrists, selling a practice isn’t just a financial transaction. It’s personal. Your practice represents decades of early mornings, late nights, relationships with generations of families, and a commitment to providing exceptional...
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Is a CPT Practice Potential Analysis Right for Your Practice?

by | July 20, 2026 | Optometry Practice Management Consulting | 0 Comments

One of my favorite parts of consulting is when we can answer big questions with data instead of opinions. I recently completed a CPT Practice Potential Analysis for a practice owner who simply wanted to know, “Are we maximizing the professional services...
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Expense Categorization Best Practices: Improving Financial Accuracy and Visibility

by | July 13, 2026 | Accounting and Tax | 0 Comments

Proper expense categorization does more than keep the books organized. It affects how accurately a practice owner can evaluate profitability, monitor overhead, plan for taxes, manage debt, and understand where the practice’s cash is going. When transactions are placed...
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Is Your Optometry Practice Leaving Revenue on the Table?

by | June 15, 2026 | Optometry Practice Management Consulting | 0 Comments

Running a successful optometry practice requires more than providing excellent patient care — understanding the financial engine beneath the surface matters just as much. Many practice owners are unknowingly undercharging, underutilizing their procedure codes, and...
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