402.488.2020

Perfecting Eye Care Practices for Over 30 Years

Perfecting Eye Care Practices for Over 30 Years

Perfecting Eye Care Practices for Over 30 Years

Williams Group is North America’s leading optometry practice management consulting, transitions, accounting & tax firm.

Founded in 1987, Williams Group Consulting has delivered innovative, relationship-based consulting, practice transition consulting, and accounting/payroll processing to thousands of clients across the US and Canada.

CONSULTING

The pathway to your definition of success
starts with the Williams Group Consulting.

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TRANSITIONS

Successfully plan and execute the transition of your practice.

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ACCOUNTING + TAX

Let Williams Group Financial provide your accounting, payroll, and tax services.

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OSC TRAINING CENTER

Over 100 online courses!

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MARKETPLACE

Optometry practices, equipment, inventory, and jobs or create your own classified.

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WEBINARS

Register for the latest Williams Group webinars.

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Testimonials

For over 30 years, Williams Group has led optometrists from all over North America in taking their practices to the next level. We’ve provided business owners with the freedom and peace of mind to reach their maximum potential. Learn from actual Williams Group clients how our team of industry leaders at Williams Group advanced each of their practices.
TESTIMONIALS

Expense Categorization Best Practices: Improving Financial Accuracy and Visibility

by | July 13, 2026 | Accounting and Tax | 0 Comments

Proper expense categorization does more than keep the books organized. It affects how accurately a practice owner can evaluate profitability, monitor overhead, plan for taxes, manage debt, and understand where the practice’s cash is going. When transactions are placed...
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Is Your Optometry Practice Leaving Revenue on the Table?

by | June 15, 2026 | Optometry Practice Management Consulting | 0 Comments

Running a successful optometry practice requires more than providing excellent patient care — understanding the financial engine beneath the surface matters just as much. Many practice owners are unknowingly undercharging, underutilizing their procedure codes, and...
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Priced Out or Paid Up? Why Practice Ownership May Be the Best Financial Move a California OD Can Make

by | June 1, 2026 | Buy an Optometry Practice, Practice Transitions | 0 Comments

Let’s be honest about something most optometry career conversations avoid: California is expensive, and it’s getting more so.    According to the U.S. Bureau of Economic Analysis, California’s overall price level was about 11% higher than the national average in...
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5 Practice Red Flags That Are Actually Opportunities

by | May 18, 2026 | Buy an Optometry Practice, Practice Transitions | 0 Comments

Not every great practice looks impressive on paper. In fact, many high-potential practices get overlooked because buyers focus too heavily on surface-level metrics — revenue trends, staffing costs, or outdated systems — without asking the more important question: “Is...
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Beyond Bookkeeping: When Financial Oversight Becomes Strategic

by | May 11, 2026 | Optometry Practice Management Consulting | 0 Comments

  In our last conversation, we focused on an area that can create confusion in many practices: how to evaluate a new practice management system without emotional bias. That conversation points to a broader truth: financial clarity doesn’t come from one...
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Why Insurance vs. Private Pay Matters in Optometry Bookkeeping

by | May 4, 2026 | Accounting and Tax | 0 Comments

When reviewing financials for an optometric clinic, one of the most common areas of confusion comes down to how insurance receipts differ from private pay. On the surface, revenue is revenue. But from a bookkeeping and performance standpoint, how that revenue is...
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Sell Your Optometry Practice: How Owner Reliance Impacts Valuation

by | April 27, 2026 | Optometry Practice Management Consulting, Practice Transitions | 0 Comments

If you are preparing to sell your optometry practice, one of the first changes many owners make is cutting back their schedule.  Fewer patient days.Shorter hours.More time outside the office.  It feels like a natural step toward transitioning out.  But here is what...
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Evaluating a New Practice Management System Without Emotional Bias

by | April 20, 2026 | Optometry Practice Management Consulting | 0 Comments

At some point, many practices face it: The system you’ve used for years no longer works. Support declines. Workflows feel clunky. Reporting is limited. Integrations fall short. Or the platform itself is being phased out. Changing your practice management system (PMS)...
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Why Some Optometry Practices Get More Attention from Private Equity Than Others

by | March 23, 2026 | Practice Transitions, Sell an Optometry Practice | 0 Comments

Many optometrists assume that private equity targets only the largest or most advanced practices. In reality, PE interest is driven less by prestige and more by strategic fit. Here’s why some optometry practices consistently receive more attention than others. Reduced...
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Office Meals and Breakroom Snacks Will No Longer Be Deductible

by | March 10, 2026 | Accounting and Tax | 0 Comments

For years, meals provided for the convenience of the employer such as food during long clinic days or snacks kept in the breakroom have generally been 50% deductible. Starting January 1, 2026, an important tax change will affect optometry practices that occasionally...
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